1. Who we are
The data controller is Peter Flynn, trading as AI Energy Intelligence UK, 26 The Beeches, Rugeley, Staffordshire WS15 2QY. ICO registration number: ZC259418. Contact: info@aienergyintelligence.co.uk.
2. What we collect
The interactive tools on this site are designed to run in your browser. Specifically:
- Tool inputs (e.g. answers in the readiness, savings or risk checkers) — processed locally in your browser. We do not store them on a server.
- Email address — only when you choose to use a "Email me my results" or newsletter form. Used to send the requested content and, if you opt in, our briefing.
- Project and region alerts — if you ask to be emailed when a tracker project or region changes, we store your email and the project or region you chose, and when we last sent you an alert.
- Tracker CSV download — we ask for your email before the CSV of published tracker records downloads, and store it with the date of the request.
- Analytics data — only if you accept analytics cookies. See section 4.
- Server logs — standard request data (IP, user agent, page accessed) retained briefly for security and abuse prevention. Lawful basis: legitimate interest.
We do not knowingly collect special category data through these tools. Please do not paste confidential or personal information into the input fields.
3. Legal basis (UK GDPR)
- Consent — for analytics, marketing cookies and newsletter sign-up.
- Legitimate interests — for running and securing the site, and for limited server logs.
- Contract / pre-contract — when you request information that we send to your email.
5. Business contacts and prospecting
We process the business contact details of people at organisations that may use our services (name, job title, work email, company), taken from public sources or from contact you have made with us. Our lawful basis is legitimate interests: telling businesses about research relevant to their work. We only use work contact details, every message explains how to opt out, and we stop contacting you as soon as you ask.
6. Clients
When you buy a service, we process your contact and billing details to deliver it and to meet our tax and accounting obligations. Lawful basis: contract and legal obligation. We keep these records for six years.
7. Email & newsletter
If you sign up for the Real Pipeline, we store your email address and send the mailing list emails through Brevo. You can unsubscribe at any time using the link in each email or by emailing info@aienergyintelligence.co.uk.
9. How long we keep data
- Cookie preference: up to 1 year, or until you clear it.
- Email subscriptions: until you unsubscribe.
- Client contact and billing records: six years.
- Server logs: typically up to 30 days.
- Analytics: per Google's GA4 retention settings (we use 14 months).
10. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Restrict or object to processing
- Data portability
- Withdraw consent at any time (this doesn't affect prior processing)
- Complain to the ICO at ico.org.uk
To exercise any of these, please get in touch using the contact details below.
11. Security
Tool inputs are processed in your browser and not transmitted to our servers. Email and analytics data are transmitted over HTTPS. We restrict access to systems on a need-to-know basis.
12. Changes to this policy
We may update this policy as the site evolves. The "Last updated" date at the top will change. For material changes affecting consent, we will re-prompt the cookie banner.